We’re a people business.

Finding the right people for your project is what we’re good at. Very good at.

It was very successful indeed —in no small part due to your amazing recruitment. 100% amazing.

Rigas Harbilas, The Practice

The project went really well overall! I always enjoy working with you guys and think the quality of your respondents are fantastic.

Steph Karayannis, Fiftyfive5

A huge thank you for all your help with the groups. Awesome job on the recruitment (particularly in Brisbane where we had a great creative bunch of brains!) All managed effortlessly by yourselves – and making our lives immensely easier.

Katie Lucas, Fiftyfive5

I thought you did a good job of recruiting to spec in a short time-frame; and given we managed to get the vast majority of people to carry out their Pinterest boards too, we were very pleased.

Ergo Strategy, Ed Elias

The online communities were buzzing and it has been hard to choose respondents for the next research stage... since they have all been so good!

Belinda Heath, Real Ethnography

Thank you! 94% recall rate, must be a new world's record!

Jodi, Ipsos

Thank you so much Tracey and the team at THN for always going over and above to not only recruit great respondents who are on spec and high contributors in the focus groups, but also help us pressure test our pre-tasks by actually completing the tasks yourselves by going to the store and taking pictures – we are so grateful!

Kim Braganza, Kantar Added Value

Amazing response! I am wrapped!! And so is the client! And the host is incredibly impressed at the engagement on this project... says it is his highest ever, mind you, a very engaging subject!

Gabrielle Zerafa, Nielsen

I look forward to working with you again soon - you always make things nice and easy for me. It's wonderful passing things to you and feeling assured everything will be done to the correct specs.

Janice Armstrong, Colmar Brunton NZ

Kathryn did a great job taking the brief and filling the groups without any issue. She also did a great job collecting the homework and sending it to me in a nice organised format and provided frequent and clear updates which is much appreciated.

Lauren Gibbs, FiftyFive5

I have to say, I worked with many recruitment companies in different states & regions, in terms of the level of quality and consistency, THN is the best by far! Well done!

Isabel Zhang, Nielsen

Thanks so much for your fantastic service - it’s always great to work with you! The panelists were really cooperative and easy to work with – I don’t think there were any dramas at all. It was a long day but I believe we have gathered some very valuable data.

David Harris, Sanitarium

This project ran like clockwork and I really appreciated all the effort that went in to finding the right respondents and quickly responding to changes as they popped up. Also, thanks too for proactive communication throughout the project. The Human Network team always make me feel in the loop and up-to-date with where things are at. Love your work!

Bryony Ranford, brandtonic

Tracey has really represented everything we look for from recruiters. She has been completely fabulous in checking on how things are going and working with us to find solutions whenever anything arises

Hannah Krijnen, Fiftyfive5

Tracey has been an absolute delight to work with. I know that she's completely on top of the project through her prompt, concise & professional communication and on top just a lovely person. I can't speak highly enough.

Kate McQuilkin, Immerse Strategy

We could not have been more pleased. All the respondents were great, really engaged and open in the sessions. Our client was blown away with the groups and the level of detail we were able to get. Working with Claire on this was fantastic. Such a smooth process, I was kept up to date all the way through and was made to feel confident from the start. Nothing I could improve on at all.

Bethan Hockey, Kantar Added Value

Excellent people in terms of respondents being on spec even to the segment level, being talkative and friendly, doing pre-work, and letting us into their homes. So massive thank you there. It really contributed to the success of the project!

Carina Serreze, Fiftyfive5

I just wanted to say what a delight it has been to work with you on this project. You have been nothing short of fabulous. Every step of the way you have been there, followed up and sorted it out. Thank you, thank you, thank you!

Vivian Rowden, Through The Looking Glass

The respondents were fantastic last night, thank you so much! Everyone at BrandHook is raving about what a fabulous job you have been doing for us!

Sarah Bugden, BrandHook

Overall, it was great working with THN and I really appreciated the effort and consideration that went in to recruit the right participants for our project.

Emily Jones, Principals

Again thanks for all your effort on the job – it was fantastic to work with you and your team… looking forward to the next one!

Ben White, Ruby Cha Cha

I was very happy with how things went for this project. Tracey did a great job! This recruit was a bit out of the ordinary and it was handled really well. Tracey was also really great at keeping on top of the respondents throughout the running of the online community, we had a 100% completion rate which is fantastic. No complaints with how it went, would definitely use THN again!

Ellie Burton, Ruby Cha Cha

THN are a great team to work with, I’ve used them over a number of years now and they are my go-to partner for high quality respondents, project managers who go out of their way to make my life easier and guidance/advice on difficult consumer recruits.

Hannah Krijnen, Fiftyfive5

All went really well as usual thanks – clients were very happy with the ‘spot on’ participants!

Lana Bruskina, FiftyFive5

We were very happy with the recruitment – all the respondents were on spec, happy to join in and engaged. We appreciated the speed with which you recruited the groups and the professionalism of your staff.

Sara-Lee Been, Fifth Dimension

Thanks for everything, we couldn’t have done it without you, you guys provided more than quarter of the sample from amongst 10 different suppliers!

Soo Bahk, ADP Group

Super recruitment again so thanks a lot for all of your efforts. It makes my job easier when we’ve got great people to chat to. The client was very impressed with the quality too.

20 August 2015

4 tips to ensuring top notch online community participation

We recruit (and manage) A LOT of online communities here at The Human Network and we’ve learned some crucial techniques over the years about how to recruit the right people for your project and equally importantly, keep them participating from start to finish.

Sherise is one of our resident experts in online community recruitment and is the keeper of our enormous checklist detailing how we go about recruiting the people who best fit your online community brief.

While the list starts with the obvious items such as ‘how many respondents are required?’ and ‘how much is the incentive?’ etc etc, Sherise has kindly agreed to share four crucial points that are often overlooked in the brief, but are absolutely essential in ensuring great participation and completion:

Tip #1: What is the anticipated time commitment on each day?

While it might seem simple, we find that respondents are always concerned about how long it’s going to take them to complete the online community so it’s important to detail this from the outset. The time commitment should also state whether there is a certain time of the day they need to log on etc so that they can gauge whether they can fit the commitment into their schedule.

Tip #2: Will respondents be required to take photos or videos?

While we assume that in this day and age most people have access to a phone/video, this is not always the case (or if they do, they may not know how to use them!) so it can save a lot of mid-project trauma to ensure that respondents can provide all the required material from the outset.

We also find that respondents can understandably be a bit cautious about who they may need to take photos/videos of – especially if it’s their family. Being fully briefed at the time of recruitment about what the topics of the photos and videos may be ensure that we don’t have someone start the online community only to drop off halfway through because they don’t have the capability or interest in providing this content.

Tip #3: What will the process be if respondents experience any technical difficulty?

The first truth of online communities is that there will always be technical difficulties (whether they be yours or the participant’s!) Therefore, it’s essential to provide respondents with a contact person or troubleshooting checklist so that if they run into any difficulties, they can be addressed quickly to ensure that the project keeps progressing. Respondents tend to drop off quickly if their technical difficulties are not being dealt with in a timely manner.

Tip #4: Provide a draft discussion guide or an outline of exactly what respondents will be asked to do.

Often we will be asked by potential respondents about the type of questions or activities that they may be asked to do. We find that it’s very useful to be able to talk through with them the type of questions that may be asked and also for us to identify any requests that may be problematic. Being able to discuss tricky issues at the beginning means that respondents are better prepared for them and willing to participate with every requirement. I particularly discuss creative tasks like collages and any tasks that involve them leaving home – eg a store visit, photo and video content etc.

So these are our four ‘often overlooked’ project points that will facilitate not only excellent recruitment, but high levels of project completion. But of course there are more – so if you’re interested in discussing online communities with us, please get in touch!

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